Drive Customer Retention with Social Marketing.

Learn real-life online community strategies for proactively engaging customers, to boost satisfaction and loyalty.

Increase customer retention with social business:

The choice between business as usual, and social business, was clear for K12 Inc. K12, a leading online curriculum provider with thousands of teachers and tens of thousands of students, chose social business to proactively engage with customers to resolve issues, increase satisfaction, and drive loyalty through a connected, educated community. Rather than trying to rely solely on consumer social tools like Facebook, the company built a community to foster an engaged, loyal customer base and drive sustainable competitive advantage.

When you attend, you'll hear the insights and best practices that K12 learned when implementing their social business strategy, such as:

• Leveraging social marketing tools to drive customer retention
• Engaging proactively with customers to boost satisfaction and gather feedback
• Driving viral adoption, not just among students, but also a less socially-savvy demographic -- their parents

Learn more with complimentary resources:

• Gartner, Inc. Report: 2010 Magic Quadrant for Externally Facing Social Software
• Gartner, Inc. Report: 2010 Magic Quadrant for Social CRM
• Jive Whitepaper: Harnessing the Conversation Economy

Watch the video:

(Your registration also provides 1-click access to all other resources on our site.)
 

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• Company size 1-99 100-499 500-999 1000-9999 10000+

• Industry Consulting or Agency Consumer Goods Energy Education Finance Food and Beverage Government Healthcare Hospitality Manufacturing Media Non-Profit Pharmaceutical Recreation Retail Service Technology Telecommunications Transportation other

• What is the nature of your interest in Social Business Software? Increase employee productivity Improve customer service Launch a public-facing online community Accelerate innovation Social media monitoring My group will deploy/support it
• What is your level of engagement with Social Business Software? Curious about the industry Assessing the potential impact on my business Doing research for a current project Evaluating vendors Have already deployed SBS at my organization

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