Leverage Social Strategies to Drive eCommerce.

Insights from the Altimeter Group and Premier Farnell on social commerce, learn how to tie online communities and social networks to sales channels.

Learn social media trends and tactics:

The social web has transformed how consumers purchase goods and services. "Someone like me" has become the most trusted source for purchasing decisions. Consumers skip the carefully-crafted marketing collateral, the comprehensive feature lists, and go straight to the reviews. They ping their social networks for advice. They read blogs and participate in forums to find the information they need to make a decision.

Our panelists will share how companies can leverage this new customer paradigm to:

• Drive more traffic to existing commerce sites
• Increase conversion rates through trusted peer groups
• Get real-life feedback on products and services
• Boost customer loyalty and engagement

Get complimentary resources:

• Gartner, Inc. Report: 2010 Magic Quadrant for Externally Facing Social Software
• Gartner, Inc. Report: 2010 Magic Quadrant for Social CRM

Watch the video:

(Your registration also provides 1-click access to all other resources on our site.)
 

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