5 Lessons on Bringing Social Strategies to the Customer Experience.

Get insights on what it takes to redefine your company's approach to customer engagement by leveraging a social business platform.

Avoid pitfalls and learn proven tactics:

The social web has transformed the expectations of your customers and partners. They want quick answers to questions they can't find themselves, and they don't always want to contact support directly – just as your team wants to focus on the more critical support calls. In today's world, the way to drive customer loyalty and increase advocates is by doing three things better than any competitor:

1. Create a two-way dialog with customers
2. Act as a hub between peers so they can share, ask, and answer questions
3. Provide a real-time window into product development

Cerner leverages Jive's social business software platform to achieve big results in all of these areas, and in this session you will learn about:

• The strategies and tactics Cerner used to redefine the customer experience
• Results their team tracks to measure success
• How you can apply Cerner's formula to your customer and partner interactions

Learn more with complimentary resources:

• Cerner case study: "Changing the face of healthcare with Social Business Software"
• Gartner, Inc. Report: 2010 Magic Quadrant for Social CRM
• Gartner, Inc. Report: 2010 Magic Quadrant for Externally Facing Social Software

Watch the video:

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