Marketing’s New Role in Driving Co-innovation

How Live Nation is using social media to tap the insights of its most passionate customers.

Learn crowdsourcing strategies:

Live Nation is breaking down the barriers for event-goers to provide input, feedback, and insights around what would improve their experience. Their FanLab community has become a hub for co-innovation that enables people to create ideas, vote on ideas, and connect and collaborate on those ideas with the Live Nation team and other peers in the community. In this webcast, we will discuss how Live Nation has turned to real-time focus groups and crowdsourcing to catalyze their product strategy and create a sustainable competitive advantage.

You will learn:

• The impact social media is having on people’s attendance at events
• Social ideation tactics integrated within a broader social media platform
• How to integrate online co-innovation with traditional marketing research efforts

Get complimentary resources:

• Whitepaper: Harnessing the Conversation Economy
• Gartner, Inc. Report: Magic Quadrant for Externally Facing Social Software
• Gartner, Inc. Report: Magic Quadrant for Social CRM

Watch the webcast:

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