The new way to B2B marketing.

Learn how Pearson implemented a worldwide peer-to-peer networking strategy by engaging its customers with an online community.

Learn social marketing strategies

In this interactive webcast you'll learn how Pearson, the world's leading education company with operations in over 60 countries, created a new communication channel that tightly aligns with its mission: Always Learning. Its new online community enables customers to more easily connect, share, and learn whenever and wherever they are.

Liz Trimaloff, Director of Marketing for Online Communities, will share the organizational imperatives behind the initiative, its goals, the launch process, strategies for Pearson's own engagement in the conversation, and most importantly how success is measured.

Hear Pearson's lessons learned:

• creating a channel for customers to discuss their work - in this case, teachers and educators
• providing a home for rich conversations outside of the short-form twitterverse and Facebook status updates
• the criticality of combining the right technology with the right strategic guidance in maximizing success
• supporting sales cycles that can be 3-5 years in the making by staying engaged with a multitude of influencers and buyers

Get complimentary resources

• Jive Whitepaper: Harnessing the Conversation Economy
• Gartner, Inc. Report: Magic Quadrant for Externally Facing Social Software
• Gartner, Inc. Report: Magic Quadrant for Social CRM

Watch the video:

(Your registration also provides 1-click access to all other resources on our site.)
 

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