The Business Impact of Social Media: Charles Schwab Case Study on Customer Engagement

Charles Schwab created The Schwab Trading Community to allow active traders to share information, help each other trade more effectively, gain access to Schwab professionals, and enhance overall customer satisfaction and loyalty. The social environment primarily employs social networking, blogging, and discussions for community participant collaboration.

The online customer community has grown to over 10,000 participants and is made up of many of Schwab’s high value clients. This webcast will review the successes that Charles Schwab has seen and provide insights and lessons that can be leveraged by any organization.

Learn How To:

• Define a needs based online community
• Create an effective adoption strategy to drive membership
• Increase customer engagement and activity
• Gain product feedback and market insights

Get Free Resources:

• Gartner, Inc. Report: 2010 Magic Quadrant for Externally Facing Social Software
• Gartner, Inc. Report: 2010 Magic Quadrant for Social CRM

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