Spark Company Innovation Across a Global Brand Portfolio, a Case Study of Yum! Brands

Disengaged business units are common in complex global enterprises, creating blind spots to opportunity and innovation as well as disconnected employees. In this economy, you need an aligned and motivated workforce to generate the innovation required to outperform the competition.

Attend this webcast to learn how Yum! Brands' (the largest restaurant company in the world and parent company of KFC, Pizza Hut, and Taco Bell) launched a cutting-edge business networking initiative, called iCHING, to foster unity and creativity in business units spread across over 110 countries.

Yum! Marketing Manager Cindy Costa will share real-world anecdotes and best practices around how this employee community has helped unify the company to take advantage of research, ideas, innovations across the multiple individual brands, as well as improve the overall Yum! culture and experience.

Learn how Social Business Software helps:

• Find experts and content across a global organization with multiple silos
• Promote ideas and innovation across separate brands
• Form ad-hoc groups around initiatives and interests
• Catalyze discussions with specific teams, or with the company as a whole
• Create and share documents and actions plans
• Deploy projects focused on specific business objectives

Get Free Resources:

• Gartner, Inc. Report: 2010 Magic Quadrant for Social Software in the Workplace

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