RE: Why Communities Plateau

communities@jivesoftware.com — Fri, 05 Sep 2008 20:12:06 GMT

I like the presentation, and had to chuckle as soon as I read "too many chefs, not enough waiters."

There are a lot of great points in this presentation, especially in reference to mention of:

Complacency - too many people think that all they have to do is build it and then it will thrive on it's own
Coolness vs. Functionality - it may be way cool, but if people cannot figure out how to use it, they won't use it
Identifying and engaging top members - they are one of the most overlooked keys to a successful community, IMO

Thanks for sharing this!

-Jamie

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