Jivespace: Message List - How did you brand your internal social enterprise solution?

Re: How did you brand your internal social enterprise solution?

communities@jivesoftware.com — Sat, 21 Nov 2009 06:34:36 GMT

Hi jive.

Join the social computing conversation from The Blog. Share your thoughts . The CIO organization within Accenture helped drive their internal social networking solution, ... Just in time for the Enterprise 2.0 Conference, we have released a brand .... If you don't have an internal social platform to harness the employees can choose not to use enterprise social environments.

Thanks.

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Re: How did you brand your internal social enterprise solution?

gia.lyons@jivesoftware.com — Fri, 13 Mar 2009 20:33:23 GMT

Pure dead brilliant. I LOVE "Oomph" - using this next week as an example during one of my workshops with a UK-based client.

Re: How did you brand your internal social enterprise solution?

ted.hopton@ubm.com — Thu, 26 Feb 2009 04:17:09 GMT

We're about 6 months into our Clearspace implementation, and our branding is still evolving. I can tell you that I really really wanted a clever, catchy and intuitively obvious name... and I failed on all three counts to get what I want. For whatever reason, people predominantly called it "the wiki" and after a while it was like spitting into the wind to try to name it something else. So, my advice to others is, pick a name before the masses pick one for you!! Or you'll be stuck with the lowest common denominator (Yeah, yeah, I know, Clearspace is much more than a wiki... and no one cares, it's just the wiki.)

I am trying to come up with a clever, catchy and intuitively obvious tagline and logo, though. I don't give up easily! We've got a contest going for both and have invited people to submit their ideas. So many creative and appealing options that I'm not sure how we'll settle on just one. Maybe we'll rotate through different taglines and logos... for "the wiki."

Re: How did you brand your internal social enterprise solution?

communities@jivesoftware.com — Thu, 11 Sep 2008 13:55:26 GMT

We call it PeopleConnect. For a long time, our most heavily trafficed intranet site was PeopleFinder, a simple web front-end to our LDAP directory. We wanted to use its "White Pages" equity and extend it into more of a "Yellow Pages" type of directory that not only let you find people (based on more than last name look up), but then also gave you the toos to connect with them, either via the content they've shared or the connections they have with others.

This branding eased the transition for those who didn't think Facebook or MySpace were appropriate for work. Linking its equity to a tried and true solution will definitely ease our transition.

Re: How did you brand your internal social enterprise solution?

scott.b.palmer@intel.com — Fri, 05 Sep 2008 23:44:35 GMT

Hello Gia,

You question includes the adjective "internal" but if you are also interested in "external" (i.e. community for channel partners) then I am happy to share. In our case (Intel Channel Partner Program) we came up with the simple name of "Chanel Voice". The implication, in this case is that the channel partners already know they have exclusive access to this "private" (SSO entitled) community. So the real value is in the use of the word "voice". Of course, the implication is that the channel partner (of which we have 200k) will have a "voice" in this community. Thus the brand promise (essentially) is that "we want to hear you, and talk with you and share"--so to speak. As many of us know, customers have been very frustated with the 'one way" nature of corporate web sites and often the extreme difficulting "to be heard". In many case "contact us" information is buried or un-responsive. So, the community is an attempt to bring back the "two way" nature of a business "relationship" with our valued channel partners.

That said, we are also creating many smaller "private business communities" all of which could include a literal and descriptive name that sits within the larger "Community Voice". As it turns out, we have found tremendous value in creating small private communities for small partner segments that can share with each other and with Intel.

So ultimately the main brand name is Channel Voice but we will continue to add small sub communities (private business communities) for specfic partner types to ensure they have the tools they need to succeed in business.

Hope this helps a bit.

Scott

Re: How did you brand your internal social enterprise solution?

gia.lyons@jivesoftware.com — Wed, 20 Aug 2008 19:33:29 GMT

Ha, that's hilarious! By the way, do you like to be referred to as Daniel-Robert, or something else?

Re: How did you brand your internal social enterprise solution?

communities@jivesoftware.com — Wed, 20 Aug 2008 18:47:25 GMT

We are an association of airports. Ours is called The Airport Link (the Link for short). Basically it was the first name we came up with that my boss didn't change his mind on right away.

Re: How did you brand your internal social enterprise solution?

communities@jivesoftware.com — Wed, 13 Aug 2008 15:28:35 GMT

Not a Wiki (although, I would like to see some wiki styled authoring and revision tools bolted on). While not designed as a social enterprise solution it does indeed aid in connecting subject matter experts. The other thing it does it spawns new work relationships. It has been fun to meet people face-to-face after you have already established a relationship through content provided in the knowledge system. It is much like our dialogue here, the more I post here and you consume, you gain a better appreciation of my views. I can read other things you have posted (outside of your profile) like this, and learn more about your views and thoughts. I might even be able to view your history (is that a feature?) and learn about what other topics you have been reading or may have an interest in. Clearspace isn't making the connection, I am or you are. Whether "tagged" as KM or Social Enterprise, these tools help people make connections.

Re: How did you brand your internal social enterprise solution?

gia.lyons@jivesoftware.com — Wed, 13 Aug 2008 12:48:01 GMT

Sounds like a wiki! Are their any social networking capabilities? In my opinion, those are more aligned to my idea of a social enterprise. Admittedly, this phrase is lame, and it's fruitless to try to shove what is really a culture description into two words. When I think "social" I think "make it easy for people to find each other and their content, and create trusted relationships with one another"... KM, to me, is more about "make it easy for me to find the content of subject experts, whoever they may be, and I might not necessarily want to create a relationship with them."

Re: How did you brand your internal social enterprise solution?

communities@jivesoftware.com — Wed, 13 Aug 2008 12:38:28 GMT

Well it's not branded ISES (Internal Social Enterprise Solution). While it certainly has some social aspects to it, I'm not sure I would even describe it as an ISES. Our tool is branded Knowledge OnLine or KOL as we refer to it internally. The tool contains many of the same features as Clearspace, knowledge objects or documents, discussion forums, and news articles that are organized by community. Each community has a moderator or knowledge manager. There is a greater focus on knowledge sharing culture than on the tool itself. Knowledge OnLine is an enterprise repository, it is internal, it is a solution, and there are social components to it. So, I suppose we can call it an Internal Social Enterprise Solution.