"This is huge."

This is a recurring statement each and every time we demo the new Jive iPhone application and Blackberry capabilities for a customer. Social Business Software has matured rapidly and grown by leaps and bounds since the early days of wikis and blogging. But as long as our customers remained tethered to their computers, we knew we could only take the Social Business revolution so far.

Our recent announcement of the new Jive SBS 4.0 puts that problem to rest, giving people access to all of the same content and conversations they’ve worked with at their desks, extending this experience to the iPhone and Blackberry. We believe that by extending Jive to mobile devices in a meaningful way, we are making it even easier for people to get hooked on Jive. Not only that, but something about the iPhone is a lightning rod for creativity and innovation. I've gotten more incredible ideas as feedback since we started sharing this app than any piece of software I've ever built. I truly believe that within a year this application is going to fundamentally change the way people work.

As our customer Kevin Smyth, CIO at Cerner stated so eloquently:

"We are thrilled to see Jive extend the platform to the iPhone, replicating the desktop experience in a rich, seamless way. The ability to download the application straight from the Apple Apps Store is going to support rapid adoption."

We certainly hope so, but seeing is believing.  Check out the screenshots. I dare you not to get hooked.