Prediction  1: Community will participate in all aspects of marketing/strategy, product  development, and support.
Challenge: Brands have difficulty managing the  culture shift
Solution: Develop a business program to create incremental  benefits

Prediction 2: Brands present and participate where organic  communities exist.
Challenge: Reorientating the organization to deliver  value to the community first.
Solution: Brands require monitoring tools,  internal training and processes, in order to deliver value to communities where  they exist.

Prediction 3: Workstyle evolves as employees collaborate  beyond colleagues to get work done.
Challenge: Rules within corporate culture  prevent adoption
Solution:  Develop strategy for internal process  change

Prediction 4: One identity with controllable multiple  facets.
Challenge: Industry does not agree what should be portable, and how  it should be, resulting in no trust
Solution: Despite this being a  prediction, market demand doesn’t yet exist to spur adoption and  innovation

Soft NDA
To reiterate, the soft NDA is in place, meaning  we're sensitive not to call out any companies or individuals specifically  without first getting their consent (emails are below), everything else is fair  game to discussion and share online, 'cept the chair throwing by those rough and  tumble enterprise guys and gals