Last week, I conducted an independent Gartner-like study on leading social software vendors and
retailers and the only other competitor that came close to Jive's visionary half-shirt
was Build-A-Bear's super-mini t-shirt built for teddy bears.
"Jive has a definite competitive advantage over both Telligent and Build-A-Bear when it comes to tight t-shirts." -- anonymous shopper at Buffalo Exchange
Jive understands that building a community not only includes good software but creating t-shirts that are both tight and short. In my next blog, I'll be talking about how Jive can transform their licensing model.
