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424 Views 1 Replies Last post: Jul 28, 2008 12:38 PM by barry RSS
kwatson Novice
kwatson
1 posts since
Jul 28, 2008
Currently Being Moderated

Jul 28, 2008 11:39 AM

Engagement with Social Media: Personal vs. Business purposes?

We're a B2B company and we've walked through the Technographics Tool by Forrester. The tool is based on gender and age demograhics only so in interpreting this I conclude that the results are more based on people's engagement with social media in their personal lives (Facebook etc.). We want to understand if these stats hold true for people in their professional lives? Does anyone have any insights on that?

barry Jive Employee
barry
115 posts since
Aug 4, 2004
Currently Being Moderated
Jul 28, 2008 12:38 PM in response to: Kirsten Watson
Re: Engagement with Social Media: Personal vs. Business purposes?

Kristen - you are correct, that report is pretty broad when it comes to demographics.  Ideally, you will survey your target demographic/customers/etc. with the same type of survey, just like L.L. Bean did in the report.  If you need more details on how to do this, let me know.

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