I'm wondering what members of this community have to say about buzz monitoring.

Is anyone doing this with a tool today and if so what has been your experience?  Or are you using more of a patchwork of free tools and RSS feeds?

I'm asking because I'm giving a webcast Tuesday morning on Jive's new Market Engagement Solution (focuses on interacting with the broader social web) and would love to hear any thoughts, feedback, or experiences that anyone might be willing to share on this topic.

Also, if you're interested in checking out the webcast, here's the reg link.