Return to Jive Software

1,274 Views 23 Replies Last post: Oct 8, 2009 8:08 AM by PHPGator RSS
Cameron Deatsch Jive Employee 32 posts since
Jun 20, 2008
Currently Being Moderated

Aug 11, 2008 2:28 PM

Thoughts on a mobile access to communities

Many companies are looking to enable social networking sites for access via mobile devices such as the iphone or Blackberry. Taking into consideration the limitations of mobile devices, what features would you like to see available within a mobile UI? Additionally, what common mobile use cases does your organization have for social networking sites and communities?

Tags: mobile
Jamie Pappas Novice 307 posts since
Aug 27, 2008
Currently Being Moderated
Aug 21, 2008 5:37 PM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

Hi Cameron,

 

This is an interesting question and one we contemplate quite frequently at EMC.

 

With the workforce becoming more and more mobile, we face the challenge of not being able to deliver mobile functionality to our sales force, and we miss out on the knowledge they could bring to the table because of this. As such, we were very pleased to see the Advanced Email Plugin from Jive (although we have not implemented yet) because of the mobile access gaps it bridges by enabling creation and reply to features via email.

 

That said, there are some mixed feelings about the type and quality of participation that might result in a user's ability to perform functions via email in a seemingly siloed fashion. For example, if a user is creating a wiki or replying to a singular (and implicitly fragmented) discussion thread via email, aren't they possibly missing out on the larger benefit of belonging to a community of users if they choose this as their regular participation mechanism?

 

Couldn't one argue that the user would possibly get greater benefit by being on the site, searching on something first, and then creating their wiki or discussion thread after they find that what they are looking for does not exist? It seems to me that it possibly waivers on the line between a collaboration community and a community whose focus is pushing content to the masses with less collaboration.

 

Our motto for EMC|ONE (our internal instance of Clearspace) is Think. Search. Write.

 

We encourage our users to first think about what it is that interests them, then search on it to see if there's already information out there, and finally write - whether it be contributing to existing discussions and wikis or creating brand new ones. This motto might be lost on our users if we find a large portion of the population stops going to the community itself and instead opts to participate via email only. Now, I don't know what the chances of that are...but it's certainly a possibility with such a mobile and global workforce.

 

So, what would we like to see available wihtin a mobile UI?

  1. Personally, I love exactly what you guys are offering via the email plug-in - creation and replying/commenting of wikis, blogs and discussions, so I'd love to see that play out more fully in a mobile UI instead of it being limited to email functionality.
  2. Getting back to our motto, I'd love to see search of some function be available on a mobile UI. Perhaps it could not be as robust as it is on the web browser, but there should be some search functionality.

 

Just my thoughts for now...will share more as they occur.

 

Best,

Jamie

drgoochmobile Novice 391 posts since
Jun 22, 2007
Currently Being Moderated
Aug 22, 2008 6:21 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

From the limited amount that I know about 2.5, it sounds like you may have largely addressed our mobile needs.  The ability to post content and respond to content via email.  I am not quite sure I understand how that all works though, as we're not on 2.5 yet.

Jennifer Bouani Novice 42 posts since
Oct 3, 2008
Currently Being Moderated
Sep 4, 2008 7:58 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

I came across an article on eMarketer today saying that by 2012 they predict 800 million people will be accessing social networks on their phones.  Here's the entire article.

 

Our sales team could benefit from being able to search our company directory & documents and watch our videos via mobile.  I look forward to seeing how Clearspace will integrate with the Blackberry and iPhone in the future.

Jenny Moran Novice 10 posts since
Sep 5, 2008
Currently Being Moderated
Sep 9, 2008 9:49 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

Hi Cameron -

 

While I think the examples you propose above are the norm, I do see some instances of our sales reps blogging frmo their BlackBerry devices.  this capability allows them to provide updates from the conventions / meeting they're at, especially when the entire team isn't able to be in the same place.

 

That said, I do believe that our reps will more often use their BlackBerry devices in the ways you mention below - i.e. when in a meeting and they don't have an answer to a question, they could ask the community; while on the road, they can keep in touch with the community by replying to the email notifications they receive, etc.

 

I also think the UI is important as folks may not always have email notifications turned on.  I think the most important thing here will be the ability to quickly / easily upload documents, photos and videos..  Search is also a big one.

 

More to come as I think of it!

Jenny

Jenny Moran Novice 10 posts since
Sep 5, 2008
Currently Being Moderated
Sep 9, 2008 10:28 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

I'd say they would probably be more apt to upload photos / video, but possibly some documents - for instance if they got an email with a document attached and wanted to upload that.  But now that I think a bit more about it, viewing various types of documents would probably be used more than uploading documents.

drgoochmobile Novice 391 posts since
Jun 22, 2007
Currently Being Moderated
Sep 17, 2008 12:26 PM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

I responded to this by email but it didn't stick.  For us, it would be hands down Blackberry.  The iPhone is only a couple of months old in Canada, and Canada has the highest penetration of Blackberry users in the world -- Blackberry is ubiquitous among our user members.

 

Some research should be done on iPhone penetration among business users before going down that path, me thinks.

Jennifer Bouani Novice 42 posts since
Oct 3, 2008
Currently Being Moderated
Sep 18, 2008 7:23 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

Most groups in our organization use Blackberries, but one group of 100-200 people use Treos.  But I keep reading about predictions that employees will increasingly demand Apple product support from their employers, so that's why I keep iPhone on the table.

Ken Farrington Novice 2 posts since
Feb 29, 2008
Currently Being Moderated
Sep 23, 2008 9:56 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

The goal should be equal access, regardless of location, so focus on a mobile GUI - maybe just a search box as someone already suggested and a "My Mobile View" where a user can create hyperlink shortcuts to their favorite discussions, groups, etc. Get the mobile GUI 1.0 out there sooner rather than later - the feedback should provide plenty of 1.1 ideas.

 

2-way email capability is really a crutch for starting communities and email addicts. Once a community hits full speed, the community email notices will seem like "eHail" and people will be diving for cover, trying to turn it off! If you can make a mobile GUI where it's hard to tell who online is working from a desktop, a notebook, or a cellphone, then you will have created equal access and a true virtual community.

 

Ken

chad gallup Novice 130 posts since
Jan 3, 2008
Currently Being Moderated
Sep 23, 2008 6:22 PM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

Of course, T-Mobile would like to include Android in this list per Cole Brodeman

 

www.t-mobileg1.com/announcement

 

Personally, I think the following user story has many of the points that I would think ideal to include in corporate social networking such as 'one time sign on' and 'everywhere integration':

 

http://www.youtube.com/watch?v=z7qbPa1O8Ys

 

And... this might be interesting for this audience:

 

http://code.google.com/android/

inteljive Novice 92 posts since
Sep 12, 2008
Currently Being Moderated
Sep 24, 2008 5:14 PM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

If you are looking at reaching broader audiences in emerging markets I wonder if SMS messaging rather than email is a more ubiquitous service in cell phones.  Emerging markets tend to face connectivity challenges and a shortage of PC clients so this would help address both of those issues.

chad gallup Novice 130 posts since
Jan 3, 2008
Currently Being Moderated
Sep 24, 2008 5:23 PM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

On a tangent, sorry.  But I think that more important than uploading content is access to content.

 

Our people want the ability to easily find, and especially forward content from the community via a mobile device to others both inside and outside the community.   They may not necessarily need (or want) the "rich content" experience to accomplish this type of activity esspecially if they already are familiar with the content itself, mostly the desire is to have information readily available "in your pocket" and available to share with others in real-time.

 

The common story I hear is from sales or service reps on location with a customer where they might not have a laptop or it would be innaproprate to boot up (i.e. in a meeting) but they know relevant information is available in the community.   The user wants the ability to search and locate the content then simply forward to thier customer without having to download to the mobile device.    If the recipient was a presenter and has thier email available, for example, they could discuss the content in real time and avoid creating additional follow-ups.

chad gallup Novice 130 posts since
Jan 3, 2008
Currently Being Moderated
Sep 24, 2008 5:40 PM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

Yes, SMS is ubiquitous but a very limited technology. 

 

There is a charecter limit in SMS (in a GSM network its 160) and there is no support for hyperlinks etc.   All converged devices support email by definition and some are now even supporting rich text, I think the focus on email is most appropriate.

 

I can see SMS as a form of chat where immediate responses are expected or to alert a user to updates who could then connect via PC to view content.   I wouldn't mind being able to turn on SMS notifications on a per-post basis if the content was extremely time sesitive but I can't imagine that it would actually contain the content itself, more like: "XXXX in the XXXX space has been updated"

inteljive Novice 92 posts since
Sep 12, 2008
Currently Being Moderated
Sep 25, 2008 9:47 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities

Thanks for the information Chad.  I was thinking in terms of reaching users that SMS was more ubiquitous.  I definitely agree the use model is more synchoronous, but was also considering that the cost of email service on a cell phone may restrict access to a lot of users (we are not targeting business clients with Blackberries, etc.).

Rick Palmer Jive Employee 227 posts since
Nov 14, 2007
Currently Being Moderated
Oct 11, 2008 6:46 AM in response to: Cameron Deatsch
Re: Thoughts on a mobile access to communities
this capability allows them to provide updates from the conventions / meeting they're at

 

I can think of several times when I've been on a business trip and had an idea I wanted to post, but wasn't able to whip out my laptop and connect with my Aircard to log into Clearspace.

 

Would've been great to have an email address that I could've sent a blurp to from my Blackberry, and have that be converted into a blog post (functionality that we're playing with some internally at Jive in plugin form).

Russell Pearson Novice 218 posts since
Feb 3, 2009
Currently Being Moderated
Oct 8, 2009 7:59 AM in response to: Rick Palmer
Re: Thoughts on a mobile access to communities

Is this going to be part of Jive SBS 4?

PHPGator Novice 1 posts since
Oct 8, 2009
Currently Being Moderated
Oct 8, 2009 8:08 AM in response to: Russell Pearson
Re: Thoughts on a mobile access to communities

I would like to know the same thing!

More Like This

  • Retrieving data ...

Bookmarked By (0)