Accelerate Marketing & Business Initiatives with an Online Community
Join us for a live webcast with NetApp:
Wednesday, July 23, 2008
10:00am Pacific / 1:00pm Eastern
Whether you already have an online community or have one in the works, we invite you to join us for a live, 35-minute "Success Story" webcast featuring NetApp, an industry-leading technology company. John Summers, who manages their community, will discuss how his team quickly and successfully deployed a community for deeper interactions with customers and partners. NetApp built the community as a key component of a branding initiative, alongside a global advertising campaign and website redesign. But there was a catch: Corporate Marketing had just 2 months to roll it out.
Come learn how NetApp not only brought this community to market on such a short timeline -- but also grew it at a pace that beat expectations by focusing on 3 main strategies. John will outline NetApp's tactics and discoveries as they watched their community flourish.
What you will learn:
- NetApp's 3 core strategies for deeper customer interactions
- How NetApp grew their community 4x beyond goals - on a tight timeline
- The business benefits they discovered in the process
- What topics are on the minds of your peers, during the live Q&A session
You will also receive an Online Communities Toolkit:
- A case study of NetApp's online community, with additional details and insights
- A whitepaper on community best-practices, aggregated from the successes of Jive's 2,000+ customers
