Benefits of Clearspace Community
Clearspace Community enables you to reach out beyond traditional corporate boundaries and open your research doors to thinkers, inventors, designers and experts - your customers. They are already sharing their opinions and passions -- shouldn't you participate in that conversation?
Clearspace Community provides a platform for your customers to blog about their ideas, discuss what they care about and ask important questions that you need to understand. By enabling effective conversations with your customers, Clearspace Community will reduce R&D costs, accelerate development cycles, and drive innovation that reflects true customer needs.
Research and Development
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Clearspace Community enables you to reach out beyond traditional corporate boundaries and open your research doors to thinkers, inventors, designers, and other experts around the world. Because of an all-in-one approach Clearspace takes around community software, "Crowdsourcing" as it's known, has never been easier. People might blog about their ideas, offer them as a discussion, or ask key questions that may otherwise never have been thought of. This might take place in 1 large community or several smaller niche communities. Also, companies can use Clearspace to promote infinitely repeatable design contests and competitions. In any case, your R&D will be able to have access and participate in those conversations. By enabling effective "co-creation," Clearspace Community reduces R&D costs, accelerates development cycles, and drive innovation. In addition, product-development risks will be mitigated since much more extensive feedback will be received through Clearspace Community as part of the R&D cycle. |
Marketing & Advertising
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Clearspace community enables marketers to embrace today's world where experiences around the product matter as much as the product itself. Clearspace Community is a critical piece in this engagement strategy to drive both brand loyalty and awareness. Through online brand communities that include moderated discussions, personal blogs, and wiki documents, companies now have a robust tool for engaging target audiences on their terms . Your customers expect this kind of dialog—research shows that consumers prefer peer reviews to expert reviews by a 6-to-1 margin—and providing a robust set of tools to share and network ultimately builds a powerful way to differentiate your brand. |
Service and Support
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Clearspace turns you customer base into a true asset with tangible long-term value. Customer generated content provides a self-sustaining resource that takes pressure of your call centers and support staff and drives customer satisfaction. Clearspace provides an easily searchable and continuously growing support library that your customers can access on their own terms. Information in this service "library" gets rated both by relevancy and quality (i.e. 5 stars = a good answer) based on what your customers find valuable. With a robust online service community tool at hand, companies can improve satisfaction by 2X over live calls (Jupiter, 2006) while decreasing live agent cases by 43% (ASP, 2002) and costs per interaction by 90% (Forester, 2006). |