Customer and analyst webcast videos.
Social business strategies and tactics, on-demand.
Our video library is organized by Solution; click to jump to the use-case you want to learn more about:
- Social Intranet - employee collaboration and communication
- Customer Service - customer service and support communities
- Social Marketing & Sales - social marketing and sales enablement
Social Intranet
Drive innovation and communication with an enterprise social network.
Life Technologies and InfoWorld share how Social is changing the way employees connect, share, and learn.
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The Importance of User Experience and Adoption on Social Business Software
Nike and CIO.com discuss UX, adoption, and driving innovation with a social business platform.
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Harness the Power of Social Business Technology
Genentech provides an IT perspective on the value of social tools in the enterprise.
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Collaboration and Innovation with Social Business Software
Hear how Yum! Brands created an employee social network to boost innovation and unite teams across its global portfolio of brands including Taco Bell, KFC, and Pizza Hut. Learn strategies to leverage research, ideas, and innovations across the multiple business units, as well as improve overall company culture and experience.
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Strategies for Launching a Social Business Collaboration Platform
The IT Director at Swiss Re discusses strategies on how the company launched a next-generation collaboration and social networking platform across business units, global locations, and time zones. His insights and advice can be leveraged by any organization looking to successfully implement a social collaboration initiative.
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Customer Service
Social Business at Scale, with Measurable Results.
T-Mobile and Forrester Research discuss strategies for scaling social platforms across the enterprise, focused on T-Mobile's case study of the customer support organization's social journey.
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The Business Impact of Social Media: Case Study on Customer Engagement
Charles Schwab launched an online community to enhance customer satisfaction and loyalty, which has grown to over 10,000 participants and is made up of many of its high value clients. This webcast will review the successes that Schwab has seen and provide insights and lessons that can be leveraged by any organization.
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Turning Customer Service into a Competitive Advantage
See how EMC drives customer engagement with online communities.
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Proactive, Engaging, Social - Re-defining the Customer Experience
Paul Greenberg, Social CRM industry expert and best-selling author, shares how customer engagement is being re-defined in the new era of social business.
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5 Lessons on Bringing Social Strategies to the Customer Experience
Cerner shares proven tactics and strategies for customer engagement: improve support, boost loyalty, increase product innovation, and more. Learn how to redefine your company's approach to customer engagement by leveraging a social business platform.
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Drive Customer Retention with Social Marketing
Join K12 and Jive to learn real-life online community strategies for proactively engaging customers, to boost satisfaction and loyalty.
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Social Marketing & Sales
Driving sales effectiveness with social business
Learn how Toshiba is transforming its sales organization and partner channel with a social platform.
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Marketing’s New Role in Driving Co-innovation
Learn how Live Nation is using social media to tap the insights of its most passionate customers. Its FanLab community has become a hub for co-innovation that enables people to create ideas, vote on ideas, and connect and collaborate on those ideas with the Live Nation team and other peers in the community.
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Social Media in Highly Regulated Industries
Learn how Putnam Investments is successfully engaging from Facebook to Twitter -- while navigating the myriad of regulatory requirements -- as they build and manage the firm's brand across the social web.
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Social Strategies that Drive eCommerce
Get insights on social commerce from Jeremiah Owyang of the Altimeter Group and Dianne Kibbey of Premier Farnell -- learn how to tie online communities and social networks to sales channels.
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The new way to B2B marketing
Learn how Pearson implemented a worldwide peer-to-peer networking strategy by engaging its customers with an online community. This social marketing strategy helped boost awareness, reduce sales cycles, and drive new business.
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Engaging Across the Social Web: Social Media Strategies
Explore the visionary strategy of National Instruments in engaging customers and partners across the social web. The Marketing team will share real-world anecdotes and best-practices from the company’s outreach efforts, on places like the NI Community, the blogosphere, Twitter, Facebook, and more. Gain insight to accelerate your own social media strategy.
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