There’s a lot of chatter out there
Jive brings the conversation back to you with social media engagement solutions
Social media monitoring is
- No longer enough
- No longer just for marketers
It offers a tremendous competitive advantage for almost every department. Whether it’s prospecting new leads or instantaneous product feedback, the social web gives everyone a new way to generate results. While social media monitoring tools are a good first step, they're not enough to help companies effectively manage their brands and engage influencers in real-time.
Jive SBS helps companies go beyond social media monitoring by combining best of breed monitoring and engagement functionality with our leading collaboration and community solutions to help your organization monitor, collaborate and engage across the social web. With Jive, you can strengthen your brand and implement a unified social media marketing strategy.
“Listening and engaging in meaningful dialogue with customers both on our site and in social media outlets like Facebook, YouTube and Twitter helps National Instruments provide quality support, improve products, and build loyalty. Jive SBS, combined with social media monitoring, helps teams manage these conversations and ensure accurate, real-time responses.” Deirdre Walsh
Social Media Manager
National Instruments
Every department can benefit from social media engagement
Real-time Research
Businesses can leverage Jive to crowd-source ideas and gain real-time visibility of product feedback from a much broader audience than using traditional methods. The fact is, using traditional methods for research takes too long and costs too much. With Jive, companies effectively reduce research time and costs while increasing their research pool.
Customer Service Everywhere
Today, a customer is just as likely to post his or her question, issue, or concern on Twitter or a 3rd party community like a Facebook group. Service organizations need to be present and ensure there is a coordination of engagement efforts. With Jive, companies can achieve just that. In addition, Jive makes it possible to pull in these conversations and ensure that the in-house service team and knowledgebase continues to improve.
The Sales ‘Lead Finder’
Jive offers sales representatives the ability to create automated agents that scan the web for pertinent questions and highlight them in a personalized dashboard. They can then answer those questions and introduce themselves to qualified prospects at the same time.
Complete Campaign Management
Jive can help integrate social media with any outbound marketing efforts or campaign--from building buzz prior to an event to tracking the buzz and engagement across the web to creating and managing post-event reports with specific examples of conversations, tweets and posts. From start to finish, your entire marketing team can share information within a virtual war room and collaborate around any necessary adjustments or responses.
Proactive Human Resources
The perfect workers for your company are out there conversing on the web. Do you know how to find them? With Jive, you can incorporate tools that monitor, engage and leverage the social web to find the best people for your organization while helping managing its reputation across forums and communities where people talk about past employers.
How Jive’s Market Engagement Solution Works
Monitor and Measure
Use a rich social media console provided by the listening platform to monitor and highlight conversations, posts, and people influencing your brand and products, as well as the competition. Personalized dashboards can be easily configured by topics, competitors, or product lines with extensive drill-down capabilities and filtering options.
Broadly Share Those Learnings
Relevant tweets, blog posts, comments in a traditional news website, or trend reports can be pulled directly into a team community with designated places for specific topics and focus areas from the brand monitoring tool (such as competitors, industries, or product lines). This information can either be pulled in from pre-set dashboards, directly from the web, or from the company's own community—and published to an Observation Wall specific to that market or topic. That wall effectively becomes the central point of collaboration where others in the organization can add their comments, thoughts, and opinions.
Interpret Trends
A broader audience will ultimately need to see a roll-up of social media trends being collected by the buzz monitoring tools. With Jive, it's easy to create an overview of trends, consolidate observations, and add your own insightful comments and interpretations into an online "Viewpoint." These are meant to be shared broadly within an organization to foster collaboration and to develop and implement appropriate responses.
Drive Key Decisions
The team community is now the central place where virtual, topic-specific "war rooms" engage the broader team and facilitate collaborative decision-making. Your colleagues will have the ability to view all the observations on the Observation Wall as well as the consolidated trend Viewpoints, plus they can add their comments, thoughts, and opinions. All of this discussion now contributes to the organization knowledgebase and can be easily referenced by colleagues in the future. For example, it will be easy for new employees to understand why a decision was made or marketers to find ways that similar instances were handled.
Social Media Console
Configure your brand monitoring dashboards.
The Virtual War Room
Designated online area for sharing observations and dashboards specific to a brand, product line, industry, or competitor.
Market Expert Viewpoints
Enable Market Experts to easily distill the noise, provide direction based on trends, and turn insights into coordinated actions.