Are your ears burning?
Listen & respond faster to conversations about your brand with Jive Market Engagement
The fleeting opportunities and swift judgment of the social web allows for a very narrow window of opportunity in which companies can respond effectively. But they're also hamstrung by their reliance on a disjointed combination of RSS feeds, Google alerts, and siloed email strings between employees to make sense of where, when and how to engage. Plus, the irony of many social media monitoring solutions is that their output can't be shared in the same instantaneous way it was generated on the social web.
Jive's Market Engagement Solution is the first to combine buzz monitoring software with the power of collaborative Social Business Software, enabling enterprises to strengthen their brands and implement a unified social media marketing strategy.
Turn Social Media Monitoring Insights into Action
To truly derive value from social CRM, you don't need a big team. You just need the ability to share what you learn from your listening platform in order to contribute to the overall knowledgebase of the company and to ensure that appropriate and timely responses occur 100% of the time. With Jive's Market Engagement Solution you empower your Market Manager to:
- Be aware of the conversations, posts, and people that are influencing brand and product perceptions
- Interpret and bring broad visibility to the trends from across the social web
- Turn those insights into action by responding on the social web and adjusting strategies accordingly
“The explosion in consumer-generated media (CGM) over the last couple of years—we are now tracking over 100 million CGM sources—means consumers' reliance on word of mouth in the decision-making process, either from people they know or online consumers they don't, has increased significantly.” Nielsen 2009 Global Online Consumer Survey
How Jive's Market Engagement Solution Works
Monitor and Measure
Use a rich social media console provided by the listening platform to monitor and highlight conversations, posts, and people influencing your brand and products, as well as the competition. Personalized dashboards can be easily configured by topics, competitors, or product lines with extensive drill-down capabilities and filtering options.
Broadly Share Those Learnings
Relevant tweets, blog posts, comments in a traditional news website, or trend reports can be pulled directly into a team community with designated places for specific topics and focus areas from the brand monitoring tool (such as competitors, industries, or product lines). This information can either be pulled in from pre-set dashboards, directly from the web, or from the company's own community—and published to an Observation Wall specific to that market or topic. That wall effectively becomes the central point of collaboration where others in the organization can add their comments, thoughts, and opinions.
Interpret Trends
A broader audience will ultimately need to see a roll-up of social media trends being collected by the buzz monitoring tools. With Jive, it's easy to create an overview of trends, consolidate observations, and add your own insightful comments and interpretations into an online "Viewpoint." These are meant to be shared broadly within an organization to foster collaboration and to develop and implement appropriate responses.
Drive Key Decisions
The team community is now the central place where virtual, topic-specific "war rooms" engage the broader team and facilitate collaborative decision-making. Your colleagues will have the ability to view all the observations on the Observation Wall as well as the consolidated trend Viewpoints, plus they can add their comments, thoughts, and opinions. All of this discussion now contributes to the organization knowledgebase and can be easily referenced by colleagues in the future. For example, it will be easy for new employees to understand why a decision was made or marketers to find ways that similar instances were handled.
Social Media Console
Configure your buzz monitoring dashboards.
The Virtual War Room
Designated online area for sharing observations and dashboards specific to a brand, product line, industry, or competitor.
Market Expert Viewpoints
Enable Market Experts to easily distill the noise, provide direction based on trends, and turn insights into coordinated actions.