A Live Online Event
Does your company leverage social software to engage customers, partners, and employees? More and more industry-leading companies are building online communities as a means of attracting and retaining customers, growing sales from existing customers, supporting users more effectively, gathering feedback to develop better products and services, and building a stronger brand.
But, what is hype and what is real, when web 2.0 technologies get implemented in the enterprise? We're putting industry experts to the test, in a live game of Jeopardy, to see if they can properly solve the clues about how companies are successfully -- or not -- scaling up user communities. You'll get to hear from some of the field's leading thinkers, and have the chance to ask them questions during a Q&A session after the game.
The Categories
We'll dig deep into facts and findings: what does aggregate market data tell us about social software in the enterprise? Which strategies actually work in real life? Which don't? What are some approaches to measuring the effectiveness of your company's community investments? Find answers to these questions and more as the contestants vie for Double Jeopardy and ultimate victory in the Final Round.
The Contestants
Bill Johnston
Bill is the Chief Community Officer at Forum One Communications. Read more on the Online Community Report blog.
Laura Ramos
Laura is a Vice President and Principal Analyst at Forrester Research, focusing on B2B marketing. Learn more on the Forrester Blog for Interactive Marketing Professionals.
Jeremiah Owyang
Jeremiah is a Senior Analyst at Forrester Research, focusing on Social Computing. To learn more, visit his blog Web Strategy by Jeremiah.
The Host
Sam Lawrence, CMO of Jive Software
Sam is the CMO at Jive Software and a frequent speaker, blogger, and work-a-holic. Sam has 15 years of technology marketing experience ranging from start-ups to Fortune-level hardware, productivity software, communications and media companies. Learn more about him on his blog, Go Big Always.
