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Cinepolis Chooses Jive To Strengthen Collaborative Workstyle And Unify Company Culture Across 27,000 Employees

Global cinema giant adopts Jive's enterprise communication and collaboration solutions to support staff in providing "luxury cinema" experience
Tuesday September 9th, 2014

PALO ALTO, Calif., Sept. 9, 2014 /PRNewswire/ -- Jive Software, Inc. (Nasdaq: JIVE) today announced that Cinepolis, the world's fourth-largest cinema chain and a pioneer in the "luxury cinema" movie-going experience, has selected Jive's leading enterprise communication and collaboration solutions to create a more united company culture in support of the company's ongoing global expansion. By facilitating collaborative information sharing, ideation and talent development, Jive will help Cinepolis further align its global employee base to provide consistently high levels of service to movie-goers at 400 complexes with more than 3,500 screens around the world.

Redefining 'dinner and a movie,' the Cinepolis experience offers high-end and personalized food and beverage services in luxurious, upscale surroundings. Sustaining this level of service in an industry with frequent seasonal staff rotation requires fast, effective employee onboarding as well as frequent, efficient communications with theater staff. Jive will support these needs by delivering a centralized hub from which all 27,000 Cinepolis employees can access, share and collaborate on key information.

"Cinepolis has forever changed the movie-going experience. Delivering a high-end and very customized experience to our customers requires a fully connected and engaged employee base, with the ability to communicate and collaborate with both management and peers," said Gabriel Hernandez, internal communications manager at Cinepolis. "We chose Jive to underpin this strategic initiative as it's the most advanced solution on the market to drive effective collaboration across every employee and every part of our business. Compared to other solutions we evaluated, Jive stood out in particular for the strength of its mobile capabilities, which will be invaluable for our busy theater staff, and its tight integration with Cisco's video conferencing solution, which we use extensively for training across our company."

Cinepolis will also use Jive to inspire and nurture innovation amongst its top talent in order to build the next generation of Cinepolis leaders. By fostering idea sharing and communication between the company's field staff and corporate, Jive can help create a unified company culture despite distinct regional cultures and language barriers.

In a phased launch, Cinepolis is currently deploying Jive to its 27,000 employees – including headquarters employees in Morelia, Mexico, as well as staff in Cinepolis theaters across Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Colombia, Brazil, Peru, India and the United States. Specifically, the company will use Jive to keep employees educated on important company updates and other information; share the latest marketing campaigns regarding upcoming movies and new in-theater services; and collectively plan, coordinate and manage core employee programs.

"A world leader in the cinema industry, Cinepolis has been at the forefront of offering the best services and technologies to maximize its customers' experience," said Fernando De Allende, vice president of Latin America, Jive Software. "We're pleased they've selected Jive to bring this same level of innovation to employees as well – enabling them to now more effectively connect and collaborate as a unified culture, which can in turn help the company thrive and further expand around the world."

Cinepolis is the largest Cineplex chain in Mexico and Latin America, and has more than 3,500 screens in 400 complexes around the world. The family-owned business also brings innovation to the big screen, offering 4-D movies and 100-percent digital technology.

About Jive Software 
Jive (NASDAQ: JIVE) is the leading provider of modern communication and collaboration solutions for business. Recognized as a leader by the industry's top analyst firms in multiple categories, Jive enables employees, partners and customers to work better together. More information can be found at

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SOURCE Jive Software