2015: The Year in Social Collaboration and a Look Ahead – Mobile Edition
November 23, 2015
Until recently, there weren’t many options for remote employees to communicate with coworkers in real-time, says Jive’s Director of Product Marketing, Gili Guri-Mill. People were either stuck with the inefficiencies inherent in email or the seemingly never-ending games of phone tag with supervisors.
Employees eventually took matters in to their own hands—literally. By relying on their own mobile devices and over-the-top (OTT) or freemium messaging apps, workers could collaborate from wherever they were, whenever it was convenient for them. Companies were thrilled with the unexpected boosts in engagement and productivity, but less enthusiastic about the security can-of-worms that third-party apps opened up.
“In 2015, we saw the proliferation of enterprise, purpose-built, mobile apps,” says Gili. “Businesses finally recognized the need for beautiful, seamless experiences across both mobile and desktop—while serving critical functions,” she says. Gili believes that organizations need to continue to find ways to support workers’ mobile habits in the future by offering them even more valuable apps and services that allow them to work from anywhere, at any time.
The move to mobile will continue unabated in the coming year, says Jive’s Vice President of Products, Dilshad Simons. She expects 2016 to be the year we discover the exact productivity threshold of enterprise apps for an end-user. “Will there be a breaking point with customers in the app versus browser economy?” she asks. Only time will tell.
Tune in tomorrow for our final installment in the Year in Review series, in which Jive’s Strategist of Communications and Collaboration Solutions, Kathryn Everest, looks back at the year in corporate culture and makes predictions from the front lines of the talent wars.
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