How to Get Executive Support for Your Internal and External Communities

Today’s Community Is at the Core of a Brand’s Digital Initiative and Can Significantly Impact Multiple Business Functions

Communities have come a long way since the days of forums and online bulletin boards.

Once considered a simple, low-cost tactic to exchange information online, communities have evolved into massive, multi-functional deployments that require a whole new level of sophistication and resources to support them.

Communities have come a long way since the days of forums and online bulletin boards

EMC Communities for customers and partners

Today’s community is at the core of a brand’s digital initiative and can significantly impact multiple business functions. Not only does a community provide valuable online support and knowledge sharing, it can fuel sales and even turn customers into advocates. If you’re like most community managers, you will rejoice for the huge opportunities this shift in strategic importance represents to your profession.

But with that massive responsibility, comes massive expectations from the C-suite. If you don’t do your homework up front—by mapping out a comprehensive community strategy and a realistic resource plan—you may find yourself in front of your executive team down the road explaining why you did not deliver the positive ROI you promised.

Jive’s Senior Director of Product Marketing, Kim Celestre, Explains How to Deliver What You Promised for Your Community

In her whitepaper, ‘Get Execs To Say ‘Yes,’” Kim Celestre, Jive Software’s Senior Director of Product Marketing and a former Senior Analyst at Forrester Research, discusses how you can prevent this uncomfortable (and career limiting) scenario. Based on a Jive-sponsored study, she provides you with:

• Highlights from the “Keys to Community Readiness and Growth” study by Leader Networks and CMX 
• Best practices for launching a successful community
• Essential steps for building a business case that will get your execs to say “yes”

Whether you are launching a brand new community or trying to grow your current one, it’s time to get the resources your community deserves!

Kim Celestre, Senior Director of Product Marketing at Jive

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