Keys to Community Readiness and Growth: How Brands Prepare for an Online Community

How Do You Know if You're Ready to Launch an Online Community?

Consumer expectations are shifting and companies are rushing to make massive changes in how they relate to customers. In the coming years, more and more businesses will set their sights on launching online communities to meet those changing expectations.

While some companies are poised to reap the benefits of this community investment, others will jump in unprepared and fail to see a return on their strategies.

CMX and Leader Networks asked 414 marketing and community practitioners about community readiness and growth in their organizations in late 2015. They used the data they collected to create an informative infographic and whitepaper that walk through how to launch a successful online community step by step.

One of the Steps in Launching a Successful Online Community Is to Identify the Signs That Your Customers Would Benefit From One

A sample section from the infographic:

85% of brands identified signs that validated their customers' desire for a community.

So What Makes Some Community Initiatives Succeed When Others Fail?

Leader Networks and CMX collaborated on this study, which examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community.

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