Honor (an entity of multinational telco Huawei) is a brand of smartphones targeted specifically towards younger generations. Available exclusively online, the Honor brand was created to meet the needs of digital natives through products designed and optimized for internet use. The company just launched its much-anticipated Honor 8 smartphone and in support of that announcement, also unveiled new Jive-powered Honor “For the Brave” communities in the UK, France, Germany, Italy and the Netherlands.

Huawei unveiled new Jive-powered Honor “For the Brave” communities in the UK, France, Germany, Italy and the Netherlands

Honor 8 demos at Paris launch event

With Honor’s brand presence growing rapidly in Europe, the business is constantly looking for new ways to enhance its end-to-end customer experience. Through its new mobile-enabled Jive Customer Communities, Honor provides easy access to product news, documentation and FAQs, as well as to marketing promotions, social media conversations and the company’s e-commerce hub. These cloud-based communities have already helped fuel deeper customer engagement by facilitating in-person fan meet-ups and hosting live customer blogs during the company’s Honor 8 launch event in Paris.

Huawei's Honor 8 Launch Event in Paris

Image of packed auditorium at Huawei's Honor 8 smartphone launch event in Paris

Huawei's Honor 8 smartphone launch event drew a huge crowd

As a dynamic brand for today’s youth, it’s important that we offer a fun, intuitive customer experience to captivate and empower Honor’s brand advocates. After evaluating several options, we chose Jive’s Customer Community solution to support this effort because of its breadth of functionality, including powerful analytics that give us key insights as we evolve our community strategy. We appreciate how knowledgeable and generous the outstanding people behind Jive have been in sharing best practices that help us drive customer engagement, satisfaction and loyalty.

Eva Wimmers, vice president of Huawei Honor Global, on the company's new customer communities

Jive’s detailed analytics help Honor optimize its communities so they will continue to thrive over time. These foundational insights include peer-to-peer interaction, influencer engagement and sentiment, community adoption and content impact metrics. Going forward, Honor West Europe plans to extend its regional communities by launching five additional country-specific sites later this year.