How to write a Community Manager job description

So you’ve got yourself an online community and need someone to take care of it… Considering the recent wave of Web 2.0 technologies and the advancement of community and forum-type platforms, you think it would be easy to find someone who can head up a community, right?

Not even close.

The job of community manager is a fairly new one and often encompasses a wide range of roles and responsibilities. Finding just the right person to fit the bill can be a challenge. Starting with the right job description is critical to making the right hire for the position. The bottom line is that you won’t find someone who can do every single thing on your list. You’ll need to know up-front which responsibilities are more critical to your community than the others.

Determine what you need
Consider these points when writing up the job description:

  • What level of project management will your Community Manager need? Is this a senior position where the CM will drive the strategy for an enterprise community consisting of thousands of users? Or is this role for an already established community where there are others driving the direction of the program?
  • What are the specific skills needed to manage your community effectively? For some communities, the CM will need to be able to do a little bit of everything. From graphic design, to writing, to analytics, you will have to determine which of the broad range of activities are most important for your community manager.
  • Is the position internally or externally facing? If your community manager will be dealing with customers on a regular basis then the job description needs to highlight that factor. On the other hand, if your community manager will need to navigate the inner workings of company politics, then that’s another skill set altogether.

Find out what roles and responsibilities to consider for the community manager by continuing this blog on the Jive Community.

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