BlueLine Rental Constructs a Unified Company Culture Using Jive

PALO ALTO, Calif., March 30, 2016 /PRNewswire/ — Jive Software, Inc. (Nasdaq: JIVE) today announced BlueLine Rental, a nationwide provider of construction equipment rentals, is deploying Jive to drive strategic alignment and engagement across the organization. The company selected Jive’s interactive intranet to enable two-way communications and cloud-based collaboration for thousands of employees located across the United States, Canada and Puerto Rico.

BlueLine Rental selected Jive's interactive intranet to enable two-way communications and cloud-based collaboration for thousands of employees located across the United States, Canada and Puerto Rico.

BlueLine’s human resources and communications teams wanted to expand employee communications channels beyond a static intranet, paper newsletter and email updates. To cultivate a vibrant culture amongst its distributed workforce, the company decided to create a modern intranet that would serve as a central collaboration hub for employees’ daily work, while giving salespeople in the field a direct line to executives at BlueLine’s corporate office.

“As a sales-driven company with key personnel spread across hundreds of rental centers, it’s crucial for our leaders to convey an open-door policy and empower employees with new digital solutions that fuel collaboration,” said Aisha Bussey, marketing manager at BlueLine Rental. “Our previous communications systems were less connected and didn’t allow for as much employee feedback, but with Jive we can sustain a continuous shared conversation across the company. Jive gives us an inclusive, easy-to-use platform for internal communication, human resources and project collaboration.”

BlueLine’s new Jive-based intranet, “BlueLink,” gives employees one place to find the latest company news and other key information. This interactive intranet enables open discussions and offers simple mechanisms to encourage feedback and knowledge sharing amongst BlueLine employees in all levels, departments and regions. BlueLink is helping the company identify and develop more subject matter experts throughout its business. In addition, the digital workplace links all of the resources employees need to do their jobs into a one-stop shop where they can access CRM, learning and development, and business intelligence systems, as well as HR tools for payroll, benefits, time sheets, expense reports and PTO.

BlueLine worked with Jive consulting partner, SocialEdge, to implement the Jive interactive intranet in the cloud in late 2015, and has already more than tripled its active user base. The company leverages Jive’s enterprise-class administrative controls for moderation and user profiles to ensure a healthy and professional, yet fun and engaging, internal community. In the next phase of its rollout, BlueLine will deploy Jive for deskless workers.

“A field-driven sales force is the backbone of a distributed company, and it’s essential to keep these customer-facing workers aligned with each other and with corporate activity. But this isn’t easy, especially since most organizations are structured with several layers of middle management,” said Robert Block, chief customer success officer at Jive Software. “Savvy businesses like BlueLine recognize that an effective digital transformation and a modern digital work hub can break down major barriers to the flow of information and the development of a healthy company culture.”  

BlueLine Rental has more than 130 rental stores across North America, each offering a comprehensive line of essential equipment for the construction, commercial and industrial markets. It is one of many companies that use Jive-n to support critical human resources goals, such as establishing a unified company culture, increasing employee engagement, and driving strategic alignment. Businesses such as ADP, Cerner, Devoteam, GoDaddy, Grant Thornton, Pearson, Plex Systems, Ricoh, Spectrum Health and Thomson Reuters have deployed Jive-powered interactive intranets to enhance communications and collaboration between executives, departments and geographical locations.  

About Jive Software

Jive (Nasdaq: JIVE) is the leading provider of modern communication and collaboration solutions for business. Recognized as a leader by the industry’s top analyst firms in multiple categories, Jive enables employees, partners and customers to work better together. More information can be found at or the Jive News Blog.

@jivesoftware ~ working better together.

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SOURCE Jive Software

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