Huawei Group’s Honor Calls on Jive Software to Drive Customer Engagement and Loyalty for Innovative Smartphones
August 31, 2016
PARIS, Aug. 31, 2016 /PRNewswire/ — Jive Software, Inc. (Nasdaq: JIVE) today announced that Honor, an entity of Huawei group, launched five new Jive-powered Customer Communities to foster connections amongst the passionate users of its Honor smartphones in Western Europe. As part of the company’s much-anticipated Honor 8 smartphone launch in Paris earlier this month, it unveiled new Honor “For the Brave” communities in the UK, France, Germany, Italy and the Netherlands, which provide digital spaces where consumers can find product and event information, access peer-to-peer support and engage with Honor experts.
With Honor’s brand presence growing rapidly in Europe, the business is constantly looking for new ways to enhance its end-to-end customer experience. In order to fuel product and brand engagement and improve customer support, the company decided to adopt an online solution that would amplify users’ expertise and passion. Through its new mobile-enabled Jive Customer Communities, Honor is enabling easy access to product news, documentation and FAQs, as well as to marketing promotions, social media conversations and the company’s e-commerce hub.
“As a dynamic brand for today’s youth, it’s important that we offer a fun, intuitive experience to captivate and empower Honor’s brand advocates,” said Eva Wimmers, vice president, Huawei Honor Global. “After evaluating several options, we chose Jive’s Customer Community solution to support this effort because of its breadth of functionality, including powerful analytics that give us key insights as we evolve our community strategy. We appreciate how knowledgeable and generous the outstanding people behind Jive have been in sharing best practices that help us drive customer engagement, satisfaction and loyalty.”
Underpinned by Jive, Honor’s cloud-based communities feature intuitive blogging capabilities, event listings, discussions and best-in-class search. The communities have already been used to facilitate several in-person fan meetups and to host live blogs during the recent Honor 8 European launch event. The communities help users connect directly with each other, troubleshoot issues through smart search features and forums and access traditional customer service channels when needed—deflecting support calls and reducing the company’s costs.
In addition, Jive’s detailed analytics help Honor optimize its communities so they will continue to thrive over time. These foundational insights include peer-to-peer interaction, influencer engagement and sentiment, community adoption and content impact metrics. Going forward, Honor plans to extend its regional communities by launching additional country-specific sites for Western Europe later this year.
“We know first-hand what huge brand loyalty and customer satisfaction improvements are achieved with a community where advocates can come together and enjoy simple self-service support,” said David Macmillan, senior vice president of global sales at Jive Software. “Honor’s new communities are already making a difference throughout the customer journey by combining everything people want and need in one place—from marketing promotions and e-commerce, to fun ways to connect with other fans, to stellar customer service.”
Honor develops smartphones dedicated to young generations. On August 24, 2016, the company launched Honor 8, its new flagship product, in Europe where it was available with exclusive bundled offers on vMall—the officially licensed Honor and Huawei online store. The Honor brand was created to meet the needs of digital natives through products designed and optimized for content consumption on the Internet.
One of the largest telecommunications manufacturers in the world, Huawei group joins other industry leaders, including Alcatel-Lucent, Cisco, Deutsche Telekom, Globe Telecom, Virgin Media and Windstream, which have built world-class communities with Jive. In this rapidly evolving industry, Jive helps telecommunications providers more easily enter new markets, drive co-innovation with customers and partners and streamline their cost structures.
About Jive Software
Jive (Nasdaq: JIVE) is the leader in accelerating workplace digital transformation for organizations, enabling people to work better together. The company provides industry-leading Interactive Intranet and Customer Community solutions that connect people, information and ideas to help businesses outpace their competitors. With more than 30 million users worldwide and customers in virtually every industry, Jive is consistently recognized as a leader by top analyst firms, including Gartner Inc. and Aragon Research. More information can be found at www.jivesoftware.com or the Jive Blog.
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