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Industry: Technology
  • 240% more revenues from community members
  • Online events save $750,000/yr
  • 8% market share of voice from the community

Jive-x Marketing Engagement Community

EMC: Driving Brand Affinity, Loyalty and Sales with Jive-x Communities

"Jive products are really empowering us to do fundamentally new things and unlock latent business value."
Jonathan Martin
Senior Vice President, Corporate Marketing
EMC

A Marketing Breakthrough

In an era of tightening budgets and intensifying demands, global IT provider EMC has found a way to substantially magnify its marketing reach while stretching its dollars. By using its Jive-x-powered community network to drive unprecedented B2B customer and partner engagement, the company has simultaneously increased brand advocacy, customer loyalty and sales while sharply reducing the cost of product launches and other marketing initiatives.

“Customers who are engaged and participating in our Jive-powered ECN community spend 240% more than customers who aren’t engaged. We now live-stream all our product launches through our community. It’s a huge cost savings, it’s increased the number of people we can reach and we get immediate feedback from our customers.”
Jonathan Martin
Senior Vice President, Corporate Marketing
EMC