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Industry: Services
  • Increased brand awareness
  • Registrations up 379% per year
  • 100 hours saved/month with virtual events

Jive-x Marketing Engagement Community

HomeAway: Winning Hearts and Minds with a Jive-x Public Community

A Premier Online Destination

HomeAway has long been a global leader in the vacation rental business, helping thousands of homeowners, property managers and travelers connect and book rentals online. In recent years, the company has taken that mission further, deepening its connection with customers and the public through its Jive-x-powered external community, which has become a premier destination for people seeking or sharing information on the vacation rental industry.

“Jive-x has made us a much more customer-centric organization. It helps us understand market needs, strengthens the voice of the customer and offers a rich source of insight and feedback.”
Meredith Daniels
Online Community Manager
HomeAway

Building Trust and Reputation

The community has enabled HomeAway to move beyond one-way communications to genuine dialogue – strengthening long-term relationships, building the HomeAway brand and reinforcing the company’s reputation as an industry thought leader.