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On Demand Webcast

Social Media 2015: Branded Communities Outperform the Social Network Giants

Most marketers will invest in the wrong social efforts in 2015. Will you?

At the end of last year, Forrester Research predicted that in 2015, most of marketers’ $9.7 billion social spend will be misspent.1

Joining us from Forrester is guest speaker Nate Elliott, here to talk about how to avoid these pitfalls as you build and execute upon your 2015 strategy:

  • Get the read on how privacy concerns are influencing user behavior
  • Learn how to move beyond “post and pray” to drive greater brand reach
  • Hear Jive’s Cathy Won speak about how our customers have utilized their branded communities to convert prospects into customers
  • And more!

Speakers

Nate Elliott
Vice-President and Principal Analyst
FORRESTER RESEARCH
Cathy Won
Director of Product Marketing
JIVE SOFTWARE

1 Predictions 2015: Social Media Grows Up, Forrester Research, Inc., November 10, 2014