Premier Farnell’s Jive-x-powered external community converts prospects to customers, driving sales and loyalty.
Premier Farnell Testimonial Video Transcript
Premier Farnell uses Jive-x as our external community for electronic design engineers, and it’s been really critical to the success of our business because it has allowed us to reach out and get new customers that have never been customers of ours before, [adding] 40% new customer [growth] to the business. It allows us to provide a really awesome user experience to a global community. We support 10 different languages. And we’re able to actually integrate with our transactional sites, to allow customers to buy from us and convert at a higher rate than they would if they just went to one of our e-commerce sites. Jive-x, our external community, is one of our strategic pillars. Our CEO mentions it in almost every single one of his speeches. Not only internally, but also to our shareholders. It’s something that we feel gives Premier Farnell an awful lot of credibility as an innovator in the marketplace. It’s really, really important to us.
Jive-x, our external community, is one of our strategic pillars. Our CEO mentions it in almost every single one of his speeches.
Christina Zurcher Global Community Development & Operations Manager Premier Farnell