Connecting Leadership and Employees for Better Alignment and Engagement
American Airlines: Igniting Conversation and Understanding With an Interactive Intranet
It’s tough enough for small and medium-sized organizations to connect and align people across hierarchies and geographies. So how does a American Airlines – with 100,000 employees and hundreds of global locations – do it?
Adib Abrahim, Director of Digital and Creative Communications at American Airlines, says the key is going beyond one-way, top-down communications to authentic dialogue and listening, made possible by a Jive Interactive Intranet. Jive enables companies to “have a conversation with employees,” Abrahim explains. And when that happens, everyone wins. Employees gain a better understanding of the company’s vision and mission, and executives gain new insight into their workforce.