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Humana: Creating a High-Performance Sales Culture With a Jive-Powered Portal

By giving its 1,500 sales associates one place to find content, to communicate and collaborate from any device, Humana has turned a dispersed sales force into a high-powered team.

Health insurance giant Humana needed a better way to better engage and enable its widely 1,500 sales associates. The solution was a Jive-powered sales community and portal, providing one place to collaborate, find content and share expertise – whether at the desk or on the go.

The community, dubbed “Fuse,” is helping Humana’s salespeople to get the fast answers, information and assets they need to sell faster and win more deals.

“We’ve been able to drive such a positive sales culture where people feel engaged,” says Humana Digital Innovation Manager Sabrina Deitch. “They know they can ask questions. They know that they can find the solutions they need… Jive is, for us, the ability to connect the right people, the right content at the right time, all through one single front door no matter what their location may be.”