By now it's clear that the social business world has reached a tipping point. Companies are transforming information streams into a new way of doing business and communication barriers are falling to the wayside. The world is coming together in a whole new way, revolutionizing the way works gets done.

With this seismic shift serving as JiveWorld09's backdrop, Dave Hersh will open Mainstage with a dynamic discussion that outlines how principles of social business are integral to the journey ahead for all of us.

Christopher Morace and other members of the Jive product team will guide you on an exploration of Jive's next product unveiling.

Michael Pusateri is the Senior Vice President, Technology at the Disney • ABC Television Group in Burbank, California. Responsible for Broadcast Engineering and Information Technology. Social Networking in the Enterprise is a hot topic with lots of pundits weighing in on what should work. Like most things on the Internet, it's hard to know what to believe. This is a look at how social networking has and hasn't worked at Disney. These are lessons learned the hard way on the path of changing the way people relate to each other at the office.

Nationally acclaimed slam poet, Rives, is - in his own words, a man of words that make more sense on the stage then they do on the page. He favors wordplay, romance, jokes you can't remember and anecdotes that will keep you thinking.

Participate in a lively discussion with Jive product experts. Share ideas, ask questions and provide feedback on current product capabilities, new 4.0 features and other product topics.

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Join this session to learn how CSC made the business case for "C3: Connect. Communicate. Collaborate." a global social business software collaboration platform that has enjoyed early adoption success, collapsing time zone, distance and organizational barriers.

Learn how NetApp quickly grew communities by aligning its community strategy with business priorities and successfully engaging people across all communities, both public and employee. The team from NetApp will describe the importance of having a clear purpose and vision for how communities will engage target audiences in order to realize strategic objectives. The team will also share how they created cross functional collaboration within its business and IT teams as well as defined policies and processes with cross-functional ownership. Discussion will also cover the need for constant nurturing of communities, flexible and opportunistic planning, and methods forinfluencing communities. NetApp's external and internal community managers will then have an open dialogue with participants around some of the key differences, approaches, and plans that worked or did not work as expected.

This session covers Jive's much anticipated revamped Analytics offering delivered via a strategic partnership with SAP Business Objects. Attendees will experience the breadth of out-of-the-box and custom reports provided via the analytics offering and will learn how those tools can be applied to their Social Business Software initiatives.

This session will highlight a variety of compelling customization and integrations made on the JIve platform. Attendess will see screenshots and live demos of the customizations while hearing about the unique challenges that were adressed during deployment.

Come ready to discuss and learn techniques that combine quantitative and qualitative measurements to support your specific business goals.

This includes aligning specific metrics to support a given hypothesis, and other data collection strategies using the platform itself.

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In this panel, you'll learn how three Jive SBS customers—CSC, Kaiser Permanente, and Manheim—implemented adoption approaches from the bottom up and top down. They'll share the work effort involved, resources required, and the lessons they learned along the way to make Social Business Software successful within their distributed and complex organizaions.

Hear what community KPI's are surviving the scrutiny of the executive ranks. Get a view into the business cases and KPIs that Forrester, SAP, and Intel have used to justify the investment in community projects and how they are connecting their community strategy to key Marketing, Support, and Innovation goals.

This session will show how Social Business Software interacts with social media to build your brand, engage prospects and customers, provide proactive support and gather innovative ideas to improve your products and services.

This session will highlight some of the latest innovations Jive has developed and leveraged in its latest product release including cloud and virtualization technologies. Furthermore, attendees will get a glimpse at technologies Jive is evaluating for future releases including open standards such as open social.

Participate in a lively discussion with Jive product experts. Share ideas, ask questions and provide feedback on current product capabilities, new 4.0 features and other product topics.

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Join this session to learn how Gap Inc. began its social media initiative to improve its brand awareness by connecting and engaging its front line employees. Gap will share how its business and IT departments partnered together to implement Social Business Software and launch their employee community, Sketchbook/Gap365, to their employees.

Creating a simple, intuitive, and engaging community for people to share and connect is a complex task that will change as the community itself grows. This session will walk through how Charles Schwab's initial approach, launch, and subsequent community redesign to further drive engagement and awareness of the community itself. This session will also include an overview by one of Jive's Senior Strategy Consultants, Barry Tallis, of the 5 key focus areas to remember in designing communities that maximize member engagement and activity. Barry will also be highlighting design elements from several Jive client implementations including RIM Blackberry, Manpower, and ArcSight to illustrate real-world examples in implementing design and UI best practices.

The speed of business has accelerated beyond the current generation of mobile applications. A demanding global business environment and pervasive social web requires arming mobile workers with tools to achieve a new level of productivity. This session dives deep into Jive's functionality designed to empower the mobile worker.

In early 2008, Sprint embarked on a complete revamp of its public site Sprint.com in order to better engage customers through a variety of social and community capabilities. This session describes how Sprint worked with Jive and leading systems integrator, Sapient, to inject social capabilities throughout Sprint.com.

Need help developing your strategy for selling Jive internally senior executives?

Come share your triumphs and challenges when it comes to getting the rest of your executive team on board with your Social Business Software initiative. Learn how to sell your initiative in their language, and in a way that makes it easy for them to spread the word at the top of your organization.

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In September 2008 the federal government introduced a social networking capability to help a community of spies share insights, debate, and communicate. The goal of A-Space, like intelligence analysis in general, is to protect the US by assessing all the information available to the spy agencies. This session will explain how Social Business Software was deployed in an organization trained not to share information and how those best practices can be applied to any industry or company.

So now you have a community, but what about all those other conversations going on about your company, products, and brand throughout the new social media landscape. In this session you'll learn how National instruments is tapping into Facebook, YouTube, Twitter, and other social networks to drive those conversations to their community as part of their broader social media strategy. You'll also get a chance to see and ask questions about how Jive will now be supporting your broader social media strategies with the integration of social media monitoring as part of the Jive SBS platform.

This session will highlight Jive's great capabilities for extending, integrating with and improving the Microsoft experience.

This session will cover the variety of platform improvements available in Jive SBS, including the revamped administration console and container rationalization.

At JiveWorld09, we'll recognize 5 customers that have achieved exceptional business outcomes from their use of Social Business Software in the categories of Business Impact, Community Innovation, Community Adoption, User Experience, and we'll name a Social Business Software Champion.

Jive SVP of Client Services, Robert Brown, will lead our impressive panel of social business leaders as they talk openly about the future direction and impact of the social enterprise. Attendees will be able to ask questions directly to the panelists and hear a broad spectrum of iexperts and perspectives.

This roundtable will focus on how to address the three major challenges for globally distributed communities (both public and private): scaling, performance, and capacity planning. Best practices will be illustrated by real-world experience of Jive customers.

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Learn tips, tricks, and best practices for making your site successful, identifying and keeping a pulse on key influencers, monitoring your brand and making sure your members are getting the most out of your site. Topics include:

• RSS Feeds (open questions, and Twitter searches to see what others are saying about your brand)
• Watch a Tag (tracking topics you need to be "in the know" on) Watch a User (tracking key influencers)
• Formatted text widget (linking spaces to groups and vice versa, linking to your user profile so others can get in touch)

In part two of this training track, learn the top 5 most useful but unknown administration features. Topics include:

• Closing the loop on unanswered questions (email alerts): make sure site members are getting questions answered, but also letting enough time go by that the community participates. Beware the admin who feels he or she has to answer every single question
• Status levels assigned to permission groups: identify community managers and VIP members with a special badge
• System properties: customize the header logo and tweak application features without any coding
• Moderation interceptors (send email when certain keywords are posted)
• New features in the 4.0 admin console

If you aren't sure if you are effectively measuring your SBS implementation, then this session is for you. We will explore different techniques for measuring adoption and business value, and look at different interventions to help address specific issues. In part one, we will discuss "what should we measure"?

Using case studies and examples from the participants, we will discuss and formulate different measurement strategies. Be prepared to leave with new insights and measurement that you can apply to your SBS implementation.

Jive walks a fine line between customization and upgrade-ability every day. How do you get the most out of the flexibility of the Jive SBS Foundation without incurring costly support and maintenance burdens? Learn how to strike the right balance and have the best of both worlds.

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The second part of this session will focus on how to extract these measures from SBS and then how to use them to drive success. Learn from presenters and session participants on strategies that have been used to drive adoption. Leave this session with some great new practical ideas for using data to drive adoption. Participants will receive access to a spreadsheet that can help extract data from the analytics module to strengthen your measurement capability.

Join us for an engaging and interactive innovation session. Facilitators from Clearworks will lead customers in several hands-on exercises designed to help Jive product experts better understand our customers, how you work, the business challenges you are trying to solve, and your future strategies. Inputs and ideas will aid Jive product experts in developing a product roadmap that will fundamentally help our customers address their current and future business needs. Breakouts and interactions will spark lively discussions and allow customers to share unique challenges and ideas.