The Intranet as Digital Workplace
September 15, 2015
For many people, the workday doesn’t have a set beginning or end time and the workplace isn’t always a physical destination. You may be one of those people. Do you drink your morning coffee while electronically catching up on your laptop or other device? Did you do the same thing before you went to bed last night (sans coffee)? Today, you can video chat with colleagues around the world before even heading into the office, or conduct meetings during your morning commute. Or maybe you’re one of the growing numbers of folks like me who no longer has a morning commute. Today, the workplace doesn’t have to be a place at all—it can be wherever you are. But does it inspire you to do your best work?
The cubicle, conference room and water cooler are making way for digital environments that are no less real than the physical spaces they’ve replaced. After all, our basic human needs don’t fly out the window just because we turned that spare bedroom into an office. We still crave connection and want to experience the spark that comes when we’re creating and collaborating with others. We yearn to be valued and to contribute. The challenge for employers is to create virtual spaces in this new world that satisfy those needs and more.
The tools we use are important, of course—they make it possible. Today, meetings can happen from anywhere with a single click and even those drop-by conversations with coworkers can be replicated with a messaging app. And does anyone even remember a time before email? There is still something missing though. The physical workplace is carefully crafted to encourage behavior and convey many things. Everything from the presence and assistance of colleagues to the layout of our offices is meant to inspire us. In a 2003 survey by Management Today magazine, 97% of respondents said that they regarded their place of work as a symbol of whether or not they were valued by their employer. How does a business replicate those kinds of intangibles in a digital environment?
97% of respondents said that they regarded their place of work as a symbol of whether or not they were valued by their employer
The workplace isn’t a collection of tools then—it is an experience. To be successful, the digital workplace must be an experience as well. How does that happen? Enter the humble intranet. Originally designed to augment the workplace, it now has the opportunity be much more. But we need to think about it differently. This isn’t the simple facelift many organizations are conducting. This is seeing its purpose in a whole new light. These interactive intranets need to address the needs of employees longing for work-life balance and forward-thinking employers who are striving to provide an experience that connects everyone in their business.
At Jive, when we talk about the interactive intranet, this is what we’re referring to—a way to surface your organization in a whole new way. It’s a way that transcends physical structures, yet still fulfills the human desires to connect, contribute and feel valued. It’s time to reevaluate how we think about intranets. So, look at your own intranet. What do you see?
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