Aberdeen Group - Online Communities: Bonding with Customers in the Digital Age
Companies investing in an online community platform enjoy 31% greater return on marketing investment than those that do not.
An online community is a digital hub where current and future customers of an organization interact with one another. Those conversations include sharing experiences on using company products and services, asking peers for help in addressing certain challenges, and resolving support issues by using self-service functionality within the community platform.
In this research from Aberdeen Group, learn the three key building blocks companies put in place to maximize the returns on their online community platform investments.