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Analyst Report

Forrester Research: Advocate Marketing Creates B2B Customer Relationships That Last a Lifetime

Focus on people, not companies, to increase advocate engagement.

Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, with social, mobile, and the steady move to subscription-based business models making advocacy all the more important. Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Download the report — and then contact us to learn how Jive-powered external communities help brands foster loyal, engaged advocates.

Report Publication Date: September 28, 2015