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Analyst Report

Aberdeen Group: "Sales Enablement Mobilized: How to Seal the Deal Anywhere, Anytime, with Any Device"

Dramatic shifts in the workplace norms as a result of remote sales teams are now a reality, as field-based personnel perform so many vital selling and strategic account management business functions. With more than 60% of companies’ sales team members being primarily remote workers, does attracting and retaining a quality sales force thus require corporate technologies and processes that are influenced by consumer trends and cultural sea changes? Moreover, are there benefits to enterprises that enable their sales teams to work remotely? A rep or account manager seeking to educate, influence and drive to a closed deal should have all of the content, communications or data that they will need ready at hand, regardless of how the meeting, conversation or pitch progresses.

This latest research brief from Aberdeen Group explores the concept of “mobile deal management,” the real-life scenario played out in thousands of live sales meetings every day.