StrongView Integrates Jive communities with Salesforce.com to Serve the Needs of an Email Marketing and Social Media Firm
StrongView’s business was booming, but the company began to feel the limits of its existing communications infrastructure, which wasn’t effectively scaling with their growth. Since StrongView’s business is providing leading enterprise email marketing solutions, the company was well versed in social media. Given this background, StrongView set out to find a Social Business Software solution that would help them better connect and communicate with their customers, and build an employee community for collaboration—all while integrating with some of their legacy systems, notably Salesforce.com. Using Jive products, StrongView launched its internal and external communities, and today they are business-critical systems. Proving the point—adoption and participation is 86% and growing on the customer side, and 100% on the employee side.