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Industry: Technology
  • 300,000+ registered users
  • 6 million+ unique visitors/yr
  • 40% net-new e-commerce customers
  • High conversion rates

Jive-x Marketing Engagement Community

Premier Farnell: Jive-X Community Wins Customers, Spurs E-Commerce

Community as a Strategic Asset

Premier Farnell’s element14 community, powered by Jive-x, is one of the world’s top gathering places for electronic design engineers. It’s place where they can meet peers, share design expertise and learn about new technology and products. Initially intended to educate and build brand awareness, the community has gone further. Today it’s a major driver of sales and loyalty – and a strategic pillar of the company.

From Education to E-commerce

By integrating the Jive-x community with its e-commerce system, Premier Farnell is able to translate education and enthusiasm directly into buying. After learning about products in element14, community members can simply click to go to the e-com site and make a purchase. The results speak for themselves:

  • 9% of all visitors to the community click through to the e-commerce site
  • 40% of those who click through are net new customers
  • 5% of click-throughs complete a purchase
"Jive-x has been critical to the success of our business, winning new customers and providing an awesome user experience for our global community."
Christina Zurcher
Global Community Development & Operations Manager
Premier Farnell