On Demand Webcast
The Case for a Customer Advocate Program
Featuring guest speaker Laura Ramos of Forrester Research
Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, making advocacy a critical element of a successful strategy.
Our guest speaker Laura Ramos, Vice President and Principal Analyst from Forrester Research and our own Kim Celestre, Senior Director of Product Marketing at Jive, discuss why a customer advocate program is a “must have” for every B2B marketer.
Watch the on-demand webinar and learn:
- Why is advocacy critical for B2B companies in the age of the customer?
- What are the benefits of an advocacy marketing program?
- How can advocacy drive deeper customer relationships over time?
- What are ways that B2B marketers can implement a successful advocacy program?
- How does an online community play a key role in identifying and activating advocates?
Vice President, Principal Analyst
Sr. Director of Product Marketing