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On Demand Webcast

The Case for a Customer Advocate Program

Featuring guest speaker Laura Ramos of Forrester ResearchForrester Research

Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, making advocacy a critical element of a successful strategy.

Our guest speaker Laura Ramos, Vice President and Principal Analyst from Forrester Research and our own Kim Celestre, Senior Director of Product Marketing at Jive, discuss why a customer advocate program is a “must have” for every B2B marketer.

Watch the on-demand webinar and learn:

  • Why is advocacy critical for B2B companies in the age of the customer?
  • What are the benefits of an advocacy marketing program?
  • How can advocacy drive deeper customer relationships over time?
  • What are ways that B2B marketers can implement a successful advocacy program?
  • How does an online community play a key role in identifying and activating advocates?

Speakers

Laura Ramos, Forrester Research Laura Ramos
Vice President, Principal Analyst
FORRESTER RESEARCH
Kim Celestre, Jive Kim Celestre
Sr. Director of Product Marketing
JIVE