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On Demand Webcast

The Case for a Customer Advocate Program

Featuring guest speaker Laura Ramos of Forrester ResearchForrester Research

Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, making advocacy a critical element of a successful strategy.

Our guest speaker Laura Ramos, Vice President and Principal Analyst from Forrester Research and our own Kim Celestre, Senior Director of Product Marketing at Jive, discuss why a customer advocate program is a “must have” for every B2B marketer.

Watch the on-demand webinar and learn:

  • Why is advocacy critical for B2B companies in the age of the customer?
  • What are the benefits of an advocacy marketing program?
  • How can advocacy drive deeper customer relationships over time?
  • What are ways that B2B marketers can implement a successful advocacy program?
  • How does an online community play a key role in identifying and activating advocates?


Laura Ramos, Forrester Research Laura Ramos
Vice President, Principal Analyst
Kim Celestre, Jive Kim Celestre
Sr. Director of Product Marketing