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On Demand Webcast

The Rise of Marketing Engagement Communities

In this 17-minute recorded webcast, learn from Jiver Wim Stoop how marketing engagement communities have emerged as such powerful tools for answering the marketing leader’s perennial questions:

  • How do I drive brand affinity and loyalty for new and repeat business?
  • How do I stimulate innovation from customer insights and feedback?
  • How do I deliver great experiences to bring our customers back time and time again?

Marketing engagement communities provide a platform for engaging with customers and prospects — a platform that enables you to deliver a brand that “pulls.” Here, then, is the competitive edge to enhance traditional “push” techniques in marketing your products and services.

Watch now to examine changing end-user expectations and what organizations need to deliver marketing engagement communities that rock!