skip navigation


Customer Communities: Building Advocacy Through Customer Content

How to Leverage Customer Communities for Content Marketing Greatness

60%-70% of content created by B2B organizations goes unused.


Content marketing isn’t just a buzzword anymore. It’s a priority for most marketing professionals today, yet a lot of organizations just aren’t getting it right. And there are a lot of reasons for this: maybe the content is product or brand centric (as opposed to customer centric). Maybe the content lacks relevance. Or maybe organizations are still using the old approach of traditional advertising: sharing a deluge of content with a mass audience in the hopes that a small percentage will find it relevant.

So how do you deliver content that customers want to read? That creates advocates and nurtures brand affinity? You go straight to the customer. Believe it or not, customer communities are one of the best (and most overlooked) channels for developing great content. When leveraged effectively, these communities can exponentially increase the size of your content creation team and they can be the absolute best source for great content ideas.

To help you better understand and take advantage of how customer communities help, we’ve outlined a few best practice tips. Download the whitepaper and get started!