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Keys to Community Readiness and Growth: How Brands Prepare for Online Community

A data-driven, inside look at what separates very successful online communities from the pack

Around the world, organizations are rallying to build branded communities. Community is becoming the strategic lifeblood of the business world. But while some organizations are cultivating cultures of transparency and investing in people, process, and technology, others are struggling to achieve community readiness.

So what makes some community initiatives succeed when others fail? Leader Networks and CMX collaborated on this study, which examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community.