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Online Customer Communities: Three Myths, Busted

Online communities may be the most powerful mechanism ever created for driving cost-effective customer support, authentic relationships, enthusiasm and loyalty. And they do so at a scale unthinkable with traditional tools. But for some companies, the freewheeling nature of public communities may seem scary.

“Don’t communities pose all sorts of privacy problems? Don’t they require a lot of staff input to answer questions, moderate and curate content? And isn’t there a danger that they’ll surface problems and complaints you’d rather not publicize?”

Those misgivings are understandable, but they’re unfounded. It turns out that the benefits of open dialogue, transparency and inclusiveness far outweigh the largely imaginary drawbacks.

Click through and join Jive as we debunk three of the most common myths about online customer communities.

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