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5 Keys to Running a Successful Customer Engagement Platform

How to Run Effective User Groups

Customer communities. Engagement platforms. User groups. No matter what you call them, an external community can be one of the most effective channels for engaging customers and advocates. However, they’re also one of the most overlooked (and misunderstood) methods for outreach. Some companies don’t have consistent user groups, while others simply aren’t involved in the groups that are run by their customers.

For companies with a large user base, this is a huge missed opportunity.

If you’re looking to develop a strategy that integrates user groups into your overall customer engagement efforts, here are a five key points to help ensure that strategy is a success.