Scaling Your Customer Community: Insights from Cutting-Edge Enterprises
Cutting-edge companies launch communities to help their customers get the most out of their products and services and connect with like-minded professionals to exchange best practices.
Social Media Today (SMT) created this eBook to explore the inner workings of customer communities at three global organizations. Interviews with senior executives from companies highlight pioneering efforts in the customer community space and across functional disciplines. Respondents cited the following as ingredients to success:
- Identify customer issues and opportunities then build the platform around them
- Put customers at the heart of the community
- Allow customers to drive the community
Download the eBook to learn more.