Jive: What types of members utilize your Interactive Intranet, and how does it help them achieve their personal or company goals?
Carolyn: All of Yahoo’s thousands of global employees across our offices in Hong Kong, Toronto, D.C., New York, etc., rely on Jive for accurate information about what’s going on across the company. In addition to featuring “Yahoo in the news” updates, Backyard also helps to engage dispersed employees through a series of regular features with compelling visuals and infographics. For example, employees enjoy several series we post with quick, fun snippets, such as “get to know” regarding interesting leaders, “why yahoo?” on people who recently joined the company, “office spotlights” about various locations, and “five things” on each new product update.
All kinds of departments and groups use Backyard to share information, discussions, documents and feedback in an open, bi-directional way. Cross-functional teams especially appreciate the ability to find and connect with experts from all over the company, ask any questions they have, and get details about what people in different areas throughout the organization are working on. Our executives also use Backyard to encourage input and participation from everyone around the company.
Michael: Jive was initially adopted by our technical community, which makes up roughly half of Yahoo. As we migrated Backyard from a legacy CMS to Jive, it was heavily adopted by all our Yahoos: the People Team (HR), Sales, Marketing, Real Estate & Workplace, and of course Internal Communications, which drives a majority of the content on Backyard’s home page. Yahoo’s employee resource groups and other social and cultural groups are also active Jive users.
Jive: What has Jive's biggest impact been on you, personally? How has it changed the way you work?
Carolyn: Jive has made it easier for my internal communications team to stay in lockstep with our PR team. Thanks to Backyard, we have no impediments to our internal-first strategy, and can quickly get out all of our messaging and announcements to the correct internal audiences before kicking off our external PR tactics. Additionally, through Jive’s analytics, we can determine what stories are resonating with our employees. Having access to this information influences our editorial calendar, and helps us to deliver content we know our employees will connect with.
Michael: As the product manager for Backyard, having our intranet powered by Jive results in spending fewer resources on supporting the intranet, and freeing up time to develop on top of the platform. We have been able to make Jive a uniquely Yahoo property to align with our strong external brand, and implement integrations with other heavily-used systems inside Yahoo, which in turn leads to higher engagement with our employees. Jive has also facilitated increased satisfaction for my stakeholders, as they are able to more easily engage with and serve their audiences.